The project goal was to raise awareness of Kawartha Lakes and to attract interest in summer events. A marketing strategy was developed to guide creative and media choices. Creative entailed advertisements, brochures, buttons, banners, signage, commercials, and more. Increased awareness for the City of Kawartha Lakes played out in several markets including: Barrie, Orillia, Aurora, Newmarket, Markham, Oshawa, Toronto, Cobourg, Peterborough, Belleville, Kingston, Ottawa, and others. The campaign theme and resulting graphics generated online interest, positive feedback, and potential for like campaigns.