Landmark Landscape sought a new brand identity to reflect the company’s vision, growth, and increased service capacity. The Jacks team understood that the principal wanted a simple brand identity that would reflect his desire to be perceived as contemporary, professional, and capable.
The logo uses stylized versions of an L to represent shapes that are common to blocks, paths, and structures used in landscaping. Design + Build reflects Landmark Landscape’s new digital rendering service and their ability to build landscape designs to completion. Deep grey and corresponding textured treatment is contemporary and conveys a natural building material.
Stationery redesign and a promotional brochure for trade show use followed.