Rickard Corporate Services

Jacks team met with the principal to gain insights into her priorities. We focused on the people nature of the business. Visually the graphic conveys a sense teamwork and common direction. The principal is identified in the graphic by her preferred colour, grabber orange. That distinction captures her energy, as does the forward trajectory of the elements. A second colour, a common business blue, balances the colour scheme. jacks applied the new branding, logo and colours, to a basic stationery package.

I believe my branding inspires confidence. I appreciate the time and care that was applied to my branding. The process, pricing, and end result reflects priorities that mattered to me.
— Lynda Rickard
Saffron Media