Rickard Corporate Services
Jacks team met with the principal to gain insights into her priorities. We focused on the people nature of the business. Visually the graphic conveys a sense teamwork and common direction. The principal is identified in the graphic by her preferred colour, grabber orange. That distinction captures her energy, as does the forward trajectory of the elements. A second colour, a common business blue, balances the colour scheme. jacks applied the new branding, logo and colours, to a basic stationery package.